Haypp Group Strengthens U.S. Leadership Team with Key Appointments

Haypp Group has announced the appointment of Issa Abuaita as Head of Legal (US) and Laura Leigh Oyler as Vice President, Regulatory Affairs (US), marking a significant step in strengthening its U.S. operations. These appointments are aimed at reinforcing the company's commitment to regulatory compliance and harm reduction in the rapidly evolving market for smoke-free nicotine alternatives.

Markus Lindblad, Global Head of Legal and External Affairs at Haypp Group, emphasized the strategic importance of these hires in establishing industry benchmarks for compliance and promoting responsible retail practices. Abuaita's extensive background in legal and regulatory affairs, alongside Oyler's profound expertise in tobacco and nicotine regulation, equips Haypp Group with the necessary leadership to adeptly manage the complexities of the U.S. regulatory landscape.

With over ten years of legal experience, including significant work in corporate governance and FDA premarket product authorization, Abuaita is poised to contribute substantially to Haypp Group's legal strategies. Oyler's 15-year tenure in the tobacco and nicotine industry, marked by her FDA regulatory knowledge and advocacy for harm reduction, further solidifies the company's position as a leader in the sector. Together, their expertise is expected to foster transparent and responsible engagement with both regulators and consumers.

This strategic move comes as the demand for alternatives to traditional tobacco products continues to grow, highlighting Haypp Group's dedication to innovation and compliance in supporting adult consumers' informed choices regarding nicotine products.