Jon M. Chu to Direct Live-Action 'Hot Wheels' Movie, Signaling Mattel's Continued Expansion into Film

Mattel, Inc. and Warner Bros. Pictures have announced Jon M. Chu as the director for the upcoming live-action 'Hot Wheels' feature film. Chu, renowned for directing 'Wicked', 'In the Heights', and 'Crazy Rich Asians', is set to bring his unique vision to the project, which aims to embody the Hot Wheels brand's spirit of imagination and thrill. The film's script will be penned by Juel Taylor and Tony Rettenmaier, with production duties shared by Bad Robot Productions and Chu's Electric Somewhere.

Robbie Brenner, President of Mattel Studios, highlighted Chu's exceptional ability to merge visual spectacle with deep storytelling, making him an ideal choice for the 'Hot Wheels' adaptation. Chu shared his enthusiasm for the project, noting the creative possibilities it presents while staying true to the brand's heritage. The involvement of J.J. Abrams' Bad Robot further elevates expectations for the film's success.

This initiative mirrors the strategy behind the 'Barbie' movie's triumph, another collaboration between Mattel Studios and Warner Bros. Pictures that dominated the box office in 2023. The 'Hot Wheels' movie marks another step in Mattel's plan to transform its beloved brands into engaging content for audiences worldwide. With a talented team and the support of leading entertainment companies, the 'Hot Wheels' film is anticipated to make a notable impact in the action genre.