Extra Credit Union Wins 2025 Finopotamus Tekkie Award for Revenue Growth Through AI Partnership

Extra Credit Union has been awarded the 2025 Finopotamus Tekkie Award for Revenue Growth, a testament to its successful partnership with DeepTarget Inc. This alliance harnessed AI-powered digital banking engagement strategies to attract over $12.7 million in new deposits from March to December 2024. The achievement highlights the critical role of innovative digital marketing in overcoming industry challenges like rising interest rates and competitive pressures.

The credit union's adoption of DeepTarget's Digital Experience Platform (DXP) enabled the delivery of personalized loan and CD offers within its digital banking environment. This approach resulted in a 7.66% click-through rate and the opening of 1,092 new CD accounts, showcasing the platform's efficacy in engaging customers. Ruthann Varosi, Vice President of Marketing at Extra Credit Union, credited the platform's ability to deliver timely and relevant messages as a key factor in their success.

Preetha Pulusani, CEO of DeepTarget, views the award as a validation of AI-powered tools' capacity to empower midsized financial institutions. The partnership between Extra Credit Union and DeepTarget illustrates the transformative potential of AI in digital banking, turning engagement strategies into substantial revenue streams. For more information on DeepTarget's solutions, visit https://www.deeptarget.com.