MountainOne's Mo's Storybook Program Wins Silver Bell Ringer Award for Enhancing Children's Financial Literacy

MountainOne's Mo's Storybook Program has been recognized with a Silver Bell Ringer Award at the 57th Annual PR Club Bell Ringer Awards, highlighting its success in promoting financial literacy and personal development among children. The program, featuring the original book 'How to Climb a Mountain' with Mo the MountainOne Spokesgoat, has engaged more than 2,000 children through interactive readings and book giveaways in the Berkshires and South Shore areas.

The initiative's positive reception has spurred the creation of a second book, 'Something to Save,' furthering MountainOne's mission to instill confidence, goal-setting, and saving habits in young minds. Jill Amato, Senior Vice President of Marketing and Community Banking at MountainOne, shared her pride in the program's recognition and its educational benefits for children.

This accolade emphasizes the value of integrating storytelling with financial education to captivate and educate young audiences effectively. MountainOne credits the collaborative efforts of HATCH The Agency, author Doug Murphy, illustrator Laura Salafia, and PRfirst for the program's realization. The PR Club Bell Ringer Awards, which commend outstanding achievements in public relations and communications, spotlight MountainOne's creative approach to fostering community education.